We’re not really big on mission statements – they’re just sooo last season. However, we do believe that the company needs a clear direction so that everyone knows what we are trying to achieve.
Our vision for the business is to be the number one choice in retail buying and planning solutions worldwide.
It might sound a bit grandiose, but notice that we didn’t say we wanted to be the biggest, or have the most customers, or have the most employees. We want to be the number one choice. We want to have the best possible product, with the clearest method of establishing this in a company’s core practice, and the best and most obvious return on investment for our customers. Oh, and to do this worldwide. We think it’s not a bad set of goals to have.
In addition to having great solutions we are aiming:
At the same time we feel it’s important to establish how we’ll deliver this vision:
FOCUS – keep our attention on the things that will deliver additional value to our customers. Don’t be distracted by new and shiny things that are off-centre
INNOVATE – think about things differently. Approach problems laterally and develop solutions and services that constantly challenge the status quo
DELIVER – make it happen. Again and again. Under-promise and over-deliver.
Why is our singular focus and determination so important? The little details provide the most competitive advantage – as John J Hess once said, “A racehorse that runs a mile a few seconds faster is worth twice as much. That little extra proves to be the greatest value”
Company Founded: 2001
Head Office: Toronto, Canada
Satellite Offices: USA, UK, Australia
First Client: Roots Canada