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PRESS RELEASE

TXT MAPLE LAKE announces the appointment of a new COO

TXT MAPLE LAKE continues to lead the business into the next stage of their accelerated growth plans with strategic appointment.

Toronto, Canada – Friday 21st October 2005 – TXT MAPLE LAKE, a leading provider of merchandise and assortment planning solutions, is delighted to announce the appointment of Stuart Aldridge as the new Chief Operating Officer of the company.

“Stuart brings a wealth of experience and passionate drive into the business that will help us realize our potential and take the company onto the next level”, commented Neil Coulton, Co-Founder of TXT MAPLE LAKE. “His knowledge of the specific needs of our sector of the retail market in the continental United States, United Kingdom and mainland Europe, coupled with his experience of managing a program of accelerated business growth is precisely the combination of skills that we need at the head of our company.”

Stuart Aldridge arrives from Compass Software/Torex Retail, a competitor to TXT MAPLE LAKE in the merchandise and assortment planning market. Between 1997 and 2004, Stuart was instrumental in growing the business from an 11 employee niche player to a multi-million dollar industry leader. In particular, Stuart held responsibility for new customer interaction and overall company positioning. During his time at Compass, the company acquired two complimentary businesses, was listed on the London Stock Exchange, was awarded four European awards from Microsoft, and was acquired by Alphameric plc.

Prior to Compass, Stuart worked with Comshare plc (on Arthur™ planning), Woolworths plc and Harrods in the United Kingdom. Stuart has an honors degree in Retailing and Marketing.

“I am very excited by the opportunity to get involved in TXT MAPLE LAKE as I can clearly see huge potential for the business” said Aldridge. “All of the fundamental components are already in place: the solutions are extremely rich and mature for such a young company, there is already an established, impressive customer base, and crucially, there is an extremely capable and committed team of exciting people already in the business.”

About TXT MAPLE LAKE
TXT MAPLE LAKE is a very different kind of business. Sure, we provide probably the best merchandise and assortment planning solutions to the retail market, but there’s more to the business than just great products! With our direct experience in retail, we have an unparalleled knowledge of the unique demands of trying to plan assortments in a fast paced retail environment.
Our clients will attest to this expertise and focus on delivery, and these are some of the best names in the business too! They include; Aeropostale, Cole Haan, Club Monaco, Mountain Equipment Coop, LEGO, Barneys New York, Stylo plc, and many more.
For more information on how we are transforming the merchandise and assortment planning process please call us on (905) 513-7480 or visit our website at www.maplelake.com